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TLC's work for Robert Graham picks up a prestigious iF Design Award

Award winning campaign for Robert Graham by agency TLC Marketing

We're proud to announce our US agency team have won a prestigious International Forum (iF) Design Award for their work with premier clothing brand Robert Graham. In the Communications category, TLC entered both a printed and digital Birthday Timeline, created specifically to reward the brand’s Collector’s Club members.

An upper tier Robert Graham collector has spent between $25-$50k on clothing and accessories from the full lifestyle men’s brand. On this VIP collector’s birthday, Robert Graham now sends them more than a simple “Happy Birthday.” A printed and interactive digital card designed to increase retention and brand engagement invites them “to take a scroll through the universe, to explore the nature of time itself, and to meditate on the gift of what it means to be."

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Our UK creative team's top five super bowl ads

Superbowl campaigns - our views from TLC Marketing

Clash of Clans: Revenge

It's an easy crowd pleaser to put a popular celebrity into an ad but Liam Neeson, star of the Taken films, fits nicely into the revenge culture of Clash of Clans. Alongside an already very popular, humorous and irreverent tv campaign it's a proven recipe for Super Bowl success.

With our serious heads on though it does the job of showing off the product whilst Neeson brings the permission for the mostly male, jock audience to entertain the idea of mobile gaming.

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Three brands whose content marketing isn't all about product sales*

content marketing article from TLC Marketing by Tamar Riley, image credits to littlevisuals.co

*Although we're pretty sure they've had a good ROI

As consumers back away from push marketing and traditional medias - content marketing continues to thrive. According to research by Altimeter, in 2014 only 26% of marketers invested in content distribution, although more than half believed they needed to. In the 2014 B2B Content Marketing Benchmarks report, 58% of B2B marketers plan to increase their content marketing budgets this year.

In fact many brands are becoming so focused on their content they've turned into full media houses, churning out content with a well oiled internal engine.  

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