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'Outstanding' award from Best Companies as voted by TLC Marketing employees themselves

Best Companies awards TLC Marketing with 'outstanding'

TLC Marketing receive a Best Companies accreditation for a second year in a row, and this time it's two stars for "outstanding" employee engagement. The Best Companies survey examines the ins-and-outs of company life and this achievement comes solely from TLC staff voting our agency as the best company to work for. 

TLC Marketing live by one simple philosophy. Create campaigns that are rewarding for our clients, not only in terms of business but also in the experience of working with us. This philosophy is embedded deep within the company and shines through in our people-orientated culture too, with the idea that happy people create better work. After all TLC people are the bloodline of the company.

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Marketing Week Live 2017: Understanding Gen Z

Marketing Week Live Understanding Gen Z

Understanding the consumer of tomorrow: the Gen Z mind-set

Generation Z, kidrepreneurs, iGeneration or according to Soundcloud’s Commercial Director, David Couch, ‘The Headphones On Generation’ are all marketing names given to those born between 1996 and 2010. They’re the generation brought up through the rise of Snapchat, Instagram and the ‘selfie’ but also hard financial times and are keen to look after their money and to make the world a better place. So how can marketers best engage with this next generation of consumers with big impact?

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Marketing Week Live 2017: Breaking the Internet with Steve Bartlett

Marketing Week Live 2017 Breaking the internet with Steve Bartlett

Entrepreneurship is more successful than ever thanks to digital. Social has allowed many, like Social Chain’s CEO Steve Bartlett, to create successful business for themselves, recruiting a network of influencers that work with huge brands to target the savvy and conscious consumer.

Influencers have their own followers who look to them for tips, advice and entertainment in areas such as beauty, gaming, music and fitness. With all of these different types of influencers out there, each with tens of thousands of keen followers, brands from different sectors can all tap into the influential marketing tactic. After all, 40% of people don’t trust traditional advertising. 

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´╗┐The Loyalty Magazine Awards 2017 Finalists

Loyalty Magazine Awards Finalists 2017

Together with Pallas Foods, TLC Marketing are delighted to announce Relish Rewards has made the shortlist in the prestigious Loyalty Magazine Awards 2017.  

Shortlisted for Best New Loyalty Programme of the Year, Best B2B Loyalty Programme and Best Short Term Loyalty Programme, Relish Rewards promises unrivalled value in a market dogged with high levels of price sensitivity and fickleness.

The Loyalty Magazine Awards celebrate excellence, innovation and best practice in the loyalty industry across Europe, the Middle East and Africa. Created by Loyalty Magazine, the awards have responded to a desire in the loyalty business to celebrate the achievements of those companies and organisations excelling and achieving the extraordinary.

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Recommended Agency Register reveal TLC as a 2017 finalist

RAR Awards 2017 Finalists

The Recommended Agency Register today revealed their shortlist for the 2017 awards and TLC Marketing are delighted to say they have been shortlisted in four categories. 

Last year TLC Marketing picked up Promotional Marketing Agency of the Year and we’re delighted to find out we have the chance to keep hold of that as we have been nominated in the same category again this year. As well as Promotional Marketing Agency of the Year we have also been shortlisted for On Budget, Data and Client Services.

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Switching Energy suppliers is at a six year high

Switching energy providers

This week, SSE revealed they will be raising their prices by 7%, adding, on average, £73 to three million SSE customer bills. E.ON, ScottishPower, npower and EDF Energy have all recently upped their prices without showing customers anything in return and with account switching at a six year high it leaves us wondering what energy companies are planning on doing to retain those all important customers.

7.7 million Energy accounts were switched in 2016 representing a 1.7 million increase on 2015. Almost half of the 7.7 million switchers have opted for smaller suppliers as they tend to offer some of the most competitive deals in the market. 

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Braun blends mechanical innovation with a VIP luxury competition prize

Braun Detox Retreat IPM Award

Braun is giving one lucky customer the opportunity to win a VIP spa retreat when they purchase the new MultiQuick 9 hand blender.

Braun have long been established as mechanical pioneers and are well known for their progressive ideas and innovative product solutions. Their ambition lies in creating appliances that are at the service of the user and make life easier and more convenient. 

Campaign background:

According to a Mintel report on Small Kitchen Appliances – UK December 2015, Blenders are the most desired products among consumers driven by the trend of healthier eating and smoothie making. The market grew by almost 50% in 2014 to reach £70 million and by 2020 is expected to grow a further 32%. However, as penetration levels increase, prices are expected to fall in the mid-market and growth will slow as the space is taken up in people’s kitchens. With this in mind, Braun saw an opportunity to launch a new high end blender with technology and capabilities that far outweigh competitors in the market, the ‘Braun MultiQuick 9’. 

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