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Super-con Barclays

There's a new superhero in town

Posted by sophie.hockridge | 05 December

The first banking superhero has landed. In the build up to Christmas, also known as the month of sheer online shopping panic, Barclays have introduced a new champion to help keep us safe from virtual crooks. Newly launched and aptly named ‘Super-con’ is here to fight online crime and help keep your money safe.

No doubt you have spotted the TV ad by now, where Super-con is positioned as the must have Christmas toy. Forget the Batmobile of ’89, Barbie dolls of ’93 or the Furby’s of ’98, in 2017 every kid wants a Super-con figurine under the tree.  However all is not as it seems. The site is a scam set up to steal your account details with no intention of sending the toy to you. Highlighting the fact that unfortunately, tricks like this are more common than you may think. In fact online crimes now account for half of all crime reported in the UK.

But have no fear, Super-con is here! Here to help you defeat the fraudsters with tips and quizzes to teach consumers how to recognise this type of activity and avoid handing their card details over to non-secure sites.

With the usual torrent of Christmas advertising upon us, this one really stood out for me. Disguised as another ‘must-have’ Christmas purchase but with a serious message behind it, it has stuck in my mind and made sure the security tips are similarly engrained in my mind too. An unusual injection of personality rarely seen in the banking category and clever marketing of what could have been a boring topic. I love the fact that Barclay’s have had a bit of fun with this and played around with the cliché of the annual children’s gift madness, scenes from the film ‘Jingle all the way’ spring to mind!

In a snowstorm (pun absolutely intended) of Christmas ads, Barclay’s I really enjoyed this one!

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