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All American Day

All American Day: global celebrations

Posted by faye.stammers | 31 May

All American Day celebrations are well underway in TLC Marketing offices around the world, as all 14 markets unite to celebrate the USA team’s recent success at the Loyalty360 Awards.

With offices being equipped with all things American from flags and tablecloths to pretzels, hot dogs and of course doughnuts, this worldwide ‘Fun Club’ celebration comes after the Platinum Award win for the American Family Insurance, DreamKeep loyalty programme.

The revolutionary programme, created by TLC Marketing USA, is an emotional experience that supports customers in achieving their dreams whilst encouraging them to undertake tasks to make their everyday lives safer. Customers have access to a host of activities that will help to reduce their insurance premiums, from videos on how to jump-start a car to lessons on how to pre-plan an escape route should a fire break out in the home.

Customers receive points for each activity completed which are redeemable against exciting experiences from family days out and sporting event tickets to hotel stays.

Mike Brinn, Global Loyalty Director at Pure Loyalty, said, “Celebrating success is really important to everyone at TLC Marketing and Pure Loyalty. It not only show’s everyone cares about other market's achievements but, it also acts as an inspiration to others to always strive to produce award-winning work. It’s an excellent boost for team morale. It’s days like this that echo the importance of agency spirit and show’s we are a united front no matter how far apart we are from each other.”

As well as the ‘Program Partnership’ Platinum Award for American Family Insurance, TLC Marketing USA also took home Top 10 Agency, Top 10 Technology and 360-Degree Award in the Best Vendor category.

Visit the Dream Keep website for more details or get in touch with Emma Critchley, UK PR & Marketing Manager.


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