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Pallas Foods wins best B2B Loyalty Scheme

Another award for Relish Rewards Loyalty Scheme

Posted by emma.critchley | 22 June

Pallas Foods together with TLC Marketing are delighted to announce another win for the Relish Rewards Loyalty Programme at the Loyalty Magazine Awards 2017.

Brands and their agencies from Europe, the Middle East, Africa and India attended the evening set at the stunning Pavilion within the grounds of The Tower of London.

The Loyalty Magazine Awards demonstrate extraordinary excellence in customer understanding, engagement, technology and innovation on a global scale. Relish Rewards received the highly commended award in the Best B2B Loyalty Programme of the Year, the third award in less than two weeks.

Relish Rewards, which only turned one last month, has allocated points to 6,500 of their 14,000 products. Customers can collect these points on purchase and redeem in exchange for a range of rewards including, designer watches, cinema tickets, hotel stays, TVs, headphones and even a Mini One.

Phillip Monks, Marketing Manager for Pallas Foods comments, “We’ve been talking about a loyalty scheme for years, so to now be a year in and getting to see it in action, proving its value to our customers and the business alike is like a dream come true. Winning three awards is beyond anything we could have imagined. I’m so proud of the team here who have worked incredibly hard to get this off the ground and have turned Relish Rewards into a successful loyalty scheme recognised by industry professionals as award winning. I cannot wait to see what the next year brings.”

Read the launch press release for details on the scheme.

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