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Emma at the IPM Awards

Emma Lloyd joins DMA B2B Council

Posted by faye.stammers | 17 July

The Direct Marketing Association’s (DMA) B2B Council encourages thought leadership in the B2B space and recently Emma Lloyd (née Critchley), the catalyst behind some of TLC Marketing’s biggest, boldest and award-winning B2B marketing campaigns, received an invitation to join the Council.

After attending the summer B2B Council meeting as a guest, Emma impressed the team at the DMA (including Richard Robinson who is the chair of the B2B Council) so much with her enthusiasm and passion for B2B marketing that she will now be joining the Council made up of 17 other B2B marketing experts and professionals.

The Council provides a platform for like-minded members to come together under common interest groups and discuss key industry challenges, best practice, innovative ideas and technology, helping drive speciality content and activity for the DMA.

Just some of the projects Emma can look forward to working on include the DMA Talent Hub, a new initiative aimed at getting young people into marketing, as well as the Neurodiversity programme, which strives to get more people on the Autistic Spectrum into the workplace.

On her achievement, Emma said, “I'm so excited and feel incredibly proud to have such an active role as part of the DMA B2B Council. The DMA is such a respected organisation within our industry and it feels like quite a milestone to receive recognition and credit for my career in this way. I cannot wait to get to know the other 17 people and start assisting the DMA in the leadership, education and drive for industry initiatives."

John Pearson, Managing Director at TLC Marketing said, “Emma has come so far since joining us almost three years ago. Winning a scholarship to the DMA Future Writers course, being selected as part of the IPM 30 under 30 and nominated as a finalist in The Drum’s Agency Rising Star as well as PRmoment’s Suzy Spirit Award. There is no one better to be part of the DMA B2B Council. In less than three years, she has totally reinvented TLC’s B2B Marketing strategy with campaigns that not only make us stand out but, win awards too. I am glad Emma now has the opportunity to develop even further and inspire others as part of the Council.”

As part of her responsibilities Emma will be required to attend regular meetings at the DMA House and will be part of the B2B Events Hub.

The DMA is the leading industry body for all aspects of direct marketing including email, social media and direct mail. They offer free legal advice, industry guidance and run regular events to make sure their members are always aware of the latest marketing news, trends and technologies.


IPM Awards 2018. We’re going to need some more shelves.

Emma Lloyd shortlisted for the 2018 Suzy Spirit Award

Parrot held in creative ransom