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Ones to Watch. Issue #1.

Ones to Watch. Issue #4.

Posted by sophie.hockridge | 19 April

Hello old friend, good to see you again.

For those of you who are new to ONES TO WATCH here’s a bit about what you can expect. Each month we keep our eyes peeled for the latest immersive experience, fitness craze, food obsession or newest gadget - some very useful, some utterly bizarre! Our job is to sift through magazines, social media, online content, brand communications, Pinterest boards, event agendas (the list is endless and I’ve run out of breath but you get the idea) so you don’t have to. All you have to do is come back monthly for your bite size chunk of the trendiest trends.

April is here, bringing with it longer days and plenty of showers as well as coffee for a cause, life drawing on the farm, Willy Wonka popcorn, virtual art galleries and the prettiest recycling you have ever seen!

Paper & Cup

Wouldn’t it be nice if we could feel good about the everyday things we do? Like getting out of bed, taking a shower or catching the bus. Well, you can order your morning caffeine with a dose of philanthropy at Paper & Cup in Shoreditch (Calvert Avenue, just off Shoreditch High Street). Arguably, the cutest coffee shop in East London, the business is part of Spitalfields Crypt Trust who help people who have found themselves homeless, get back on their feet. They provide the important basics of shelter, support and hot meals but also teach skills such as woodwork, art classes and barista training. All the profits from the café go back into the charity. So order another blueberry muffin and feel good about it.

Life Drawing

Back in fashion and this time with cute fluffy animals instead of bare bottoms. Several zoos and farms in the UK are opening their doors to the wannabe sketchers among us, inspiring us to draw their four (or two) legged residents. Our finance manager Aneeka recently visited Vauxhall City Farm to give this new trend ago, and ended up making friends with this little guy who fell asleep on her pencil! Life drawing experiences are everywhere and with plenty of variety. At Wilderness Festival in Oxford you can paint exotic birds as they soar overhead and in Dalston you can do naked neon life drawing in a pub – take your pick.

Joe & Seph’s

Fed up of tasteless cinema popcorn, hard un-popped kernels nearly breaking your teeth and popcorn dust all down the front of your top. Inspired by this and the lack of popcorn variety in the UK compared to the US, Joe & Seph’s launched their gourmet products. Starting with a simple caramel and now with flavours that Willy Wonka himself would be proud of - gin and tonic, Marmite, cheese on toast and even madras curry! They air-pop extra-large mushroom corn kernels so you don’t get any unsatisfying pieces or bits left in the bottom of the bag. Plus every piece is handmade by a small team of pastry chefs in England with 100% natural ingredients. I can testify that I have personally tried several flavours and can confirm they are delicious! My favourite so far is the raspberry and white chocolate. I will commit to trying more, all in the name of research of course.


If you are anything like me, you get massive FOMO from bloggers all around the world at the coolest exhibitions in the newest most talked about galleries. To help us experience them all minus the jet lag, GalleriesNow have launched a new app called ArtPassport that provides 360-degree views of the best galleries and museums. The Guardian have deemed the app ‘a brave new art world’ it could completely change the way we enjoy similar events, providing global access at your fingertips. Missing shows, sold out exhibitions, long queues for tickets, not to mention flights are no longer a barrier. You can cure your FOMO while sat on your sofa and still enjoy the best art across the globe.

Repeat Roses

Most probably the prettiest example of recycling you will ever see. Founder Jennifer Grove a former events planner couldn’t watch anymore flowers from weddings and parties heading to landfill, so she started up Repeat Roses. The company will arrange to pick up the floral displays as soon as the event has ended, and restyles them for redistribution to hospitals, hospices, treatment centres and shelters. The flowers get a second lease of life instead of heading off in the back of a rubbish lorry and all the money spent can help make others smile. What a simple but lovely idea.

References we scanned to find this awesome content; Spitalfields Crypt Trust, Joe & Seph’s, Stylist, ArtPassport, Guardian, Repeat Roses, Emerald Street.

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ONES TO WATCH. Issue #3.

ONES TO WATCH. Issue #2.

ONES TO WATCH. Issue #1.