TLC take home a Gold and a Bronze at the IPM Awards 2016
Posted by emma.critchley | 15 June
Last night TLC Marketing kicked off the Institute of Promotional Marketing Awards with a Gold win for the Continental Road Trip campaign, but the gongs didn't end there. This was closely followed by Best Direct Marketing campaign for Bupa out of the Blue which, brought home a Bronze.
The IPM Awards are one of the most prestigious in the promotional marketing industry. They represent tremendous examples of incentive, loyalty and engagement campaigns. The Continental Road Trip was an up-sell campaign aimed at increasing the average transaction value while playing on the nations love for the open road. Customers were encouraged to buy two tyres in return for a free hotel stay along some of Britain and Ireland's best driving routes.
Just when TLC thought the night couldn't get any better Bupa Out of the Blue won its second award of the year, this time for Best Direct Marketing Campaign. The campaign was praised for being a "stand out example of a customer retention campaign that bodes not only great results and ROI, but one that has paved the way for a new innovative approach in Bupa's strategy"
John Pearson, General Manager of TLC Marketing comments, "I am so proud of the entire team who delivered both of these promotions to perfection. Our creative, client service and partnership team right through to our customer services in Swansea all came together for two amazing promotions that provide a benchmark for how promotional marketing campaigns should be delivered.”
For more information on both of these campaigns, get in touch with the team on 020 7725 6029 or drop us an email.