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Mums eBook

eBook: 8 ways to increase your engagement with Mums

Posted by danielle.gamage | 11 May

Mums are the gatekeepers to the products and services the rest of the family use, so winning their approval is critical in becoming a household brand. Our new research explores how brands can better understand the individual behind the ‘Mum’ and produce better, more targeted communication that resonates with this audience. 

Download your free copy of "8 ways to increase your engagement with Mums", to understand the truth about this lucrative market.

What you will learn:

  • What influences them to purchase? 
  • How much does it cost to raise a child?  
  • What activities do they enjoy doing outside of being a 'Mum'? 
  • What activities do they say help bring the family together? 
  • What worries do they have and how can you alleviate them? 


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