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TLC is helping Colgate to reach mothers and children by rewarding every Power Toothbrush purchase with a free digital movie rental from exclusive partner VUDU.com.
Simply enter the unique code from the on-pack sticker on the partner microsite to redeem a free digital movie rental. Choose from the latest titles and TV shows.
The success of this campaign plays on the fun and friendly positioning of the reward and the target demographic's love for enjoying movies during family time.Read more >
New York, NY, October 16, 2014 – In an effort to reach consumers through a new promotional avenue, Reynolds Consumer Products LLC is rewarding select purchases of Hefty® Slider Bags with a free photo book.
The campaign was the brainchild of both Reynolds and promotional innovators TLC Marketing, who Reynolds tasked with creating an engaging promotional campaign to increase sales of their Hefty® Slider Bags. The promotion launched on September 1st to correspond with the Back to School period, the peak time for sales in the storage bag category of Reynolds’ Consumer Products Portfolio. The photo book reward targets mothers, 79% of whom pack their children’s lunch at least once a week.Read more >
Bandai Namco challenged TLC Marketing with creating a promotional campaign aimed at increasing sales and awareness following the launch of their latest video game, PAC-MAN & the Ghostly Adventures 2. TLC met the challenge with a successful campaign that rewarded every purchase with a free custom PAC-MAN vinyl wall decal.
The reward not only captured the interest of families and kids, but also emotionally impacted each consumer beyond the sale by creating engagement with PAC-MAN outside the virtual environment of the game.Read more >
K-Y® tasked TLC Marketing with generating demand for their Yours + Mine product with an added-value offer different from their customary coupon strategy. TLC delivered a playful campaign designed to help consumers set the mood.
With every purchase of K-Y® Yours + Mine lubricant, couples received a free movie download and a gourmet dinner essentials kit delivered to their homes. Effectively combining all of the elements for a perfect date night in, the promotion kept customers emotionally engaged with the brand past the point of purchase.Read more >
Facing a heavily crowded tablet market, Intel teamed up with TLC Marketing to generate demand for the new Acer Iconia A1-830 Tablet and to distinguish it from competitors. TLC brought to life an experiential reward campaign incentivizing purchase of the tablet with 3 free movie tickets.
This unique offer was only available at Amazon.com, and it successfully produced awareness for the tablet and helped increase sales. According to representatives from the brand, the team at TLC “did a tremendous job in launching the Acer Iconia tablet promotion for Acer and Intel.”Read more >
Perry Ellis elevated their brand perception in the eyes of their customers and increased sales in a highly competitive sector by launching a TLC Marketing experiential rewards program. The promotion offered Perry Ellis customers who spent $75 at perryellis.com and at participating stores a free $50 dining credit.
By offering high –level dining rewards at this spend level, TLC effectively tailored the campaign to fit the interests of Perry Ellis’ target demographic. The reward allowed participants to enjoy a dining experience and to develop an emotional connection with the brand.Read more >
The coupon is an immodest charmer, and bit by bit it’s building an impassible wall between consumers and brands.
When hooked on discounts, consumers can’t get enough. They grow dependent on daily deals and search only in the sale section of retail stores. They begin to identify a brand wholly by the strength of their discounts, so that in the absence of “60% off!,” all loyalty wanes, quality is meaningless, and brand value becomes synonymous with a number. Enter a new, disloyal subset of consumer culture that marketers find distant and impossible to engage.Read more >
Corona’s Beach Break campaign encouraged consumers to reflect on the mental and physical attributes of their “beach” – the place that they could relax and enjoy a Corona, regardless of proximity to actual sand and sea. The campaign created a social experience whereby consumers could interact with the brand by posting photos and checking in at places they deemed their “beach.” By engaging with the Beach Break app, participants accrued points that were redeemable for tiered rewards that ranged in value from Corona branded gifts to spa treatments and golf passes.Read more >
To generate excitement and awareness around their #embracethepresent campaign, Kenneth Cole tasked TLC Marketing with building a unique promotion that would drive sales at retail. TLC matched the target demo’s interests with a campaign that rewarded every purchase over $150 in a single transaction with the choice of a free concert ticket, theater ticket, or ski pass.
The results showed that Kenneth Cole and consumers were both left rewarded. According to the brand, “Having the ability to offer our customers high-end rewards including ski lift tickets, theater tickets or concert tickets, was a great way to integrate and actually have consumers ‘embrace the present’ for the holiday.” Mission accomplished!Read more >