Welcome to TLC USA
All over the world, thousands of helpless brands endure humiliation and abuse at the hands of the retailers and marketers whose job it is (ironically) to protect them.
However, by thoughtlessly slapping discounts and coupons on said brands’ products, they’re causing damage that is both immense, and irreparable.Read more >
Winners of the 2018 Loyalty360 Customer Loyalty Awards were announced at the Caribe Royale in Orlando, Florida on Wednesday, May 16th, and TLC Marketing won big.
Now in its 5th year, Loyalty360 takes a number of factors into consideration in order to recognize the prestigious brands and partners who have demonstrated innovation and effectiveness in the world of customer experience, loyalty and engagement.
“The Loyalty360 Awards are designed to recognize those who truly understand the complexities behind our changing industry,” said Mark Johnson, CEO of Loyalty360. “We’re incredibly proud of both the judges and winners for their tireless work in driving customer loyalty forward.”
Saturday, March 10, 2018 – To promote the relaunch of Pure Silk’s Contour 6 Razor, TLC Marketing is offering all consumers who purchase in-store or online with a free spa treatment!
Highly-relevant and complementary to the product, consumers can choose one of six treatment options, including a luxe manicure or pedicure.Read more >
Customers who spend $75 at a participating Ace Hardware Store in CO, WY, and NM, are eligible for 1 free concert ticket or 2 free concert tickets with a $150 minimum purchase.
Denver, CO - June 29, 2016 - Participating Ace Hardware stores in CO, WY and NM, in tandem with global promotional agency TLC Marketing, are launching a concert ticket promotion this summer for consumers on AceHardwareRocks.com. Consumers are eligible to receive one free concert ticket with any $75 purchase, or two free tickets with any $150 purchase at participating Ace Hardware stores in Colorado, Wyoming, and New Mexico between June 26th and July 11th 2016.Read more >
Chief Marketer announce the 2016 PROMO Top Shops, a listing of the Top 100 promotional marketing agencies that collectively represent the best of the industry. Take a look!
You'll see TLC in the list, of course! We are the global leader & pioneer in providing and managing lifestyle reward promotions.
TLC's unique proposition is based on rewarding EVERY consumer within a promotion; as opposed to sweepstakes, coupons or cash back’s. Achieved by leveraging nationwide networks of reward partners that offer high-value experiences for a fraction of their market cost.Read more >
What is your brand doing over Hispanic Heritage Month? September 15 to October 15 is a critical time to make sure you distinguish yourself from other promotions. It’s important to break through the noise and build an immediate connection with your consumers.
Over 73% of Hispanics consider it extremely important that brands recognize and celebrate at this time, offering promotions that are truly specific to Hispanic culture.
During the month, 44% of Hispanics will celebrate in the home, 44% will attend Latino music concerts, 35% will celebrate their roots at festivals and celebrations organized by government groups, academic organizations (25%) and employers (10%).* It’s important your brand is center stage at these celebrations.Read more >
Winner of Best Hair Salon, Best Day Spa & Best Massage on Long Island since 2010, Cactus Salon is a favorite of customers redeeming their beauty reward.
Karen Vito, Marketing Director for Cactus Salon & Day Spas talks about the partnership with TLC, "Cactus Salon is proud to partner with TLC. The new clients that we have received from this outstanding program are a true benefit to our business!"
The TLC Beauty Network is made up of carefully selected partners just like Cactus Salon. Their state of the art Salons and Spas are designed to provide an experience that is unsurpassed in value, technical skill, customer service and performance. Customers receive the best experience possible.Read more >
Making it easy to ‘Live Your Adventure’ and experiecne America The Beautiful, we helped Eddie Bauer reward their customers by offering a FREE annual National Parks Pass with every $100 purchase.
Every customer who spent $100 or more at participating U.S. Eddie Bauer retail stores (excluding Eddie Bauer outlet stores) was rewarded with 1 Free ‘America the Beautiful’ National Park Pass. The pass is valued at $80, is valid for one year and is honored in all major parks within the United States.Read more >
With a proven track record of working with major sponsors and partners of the Olympic games, TLC knows how to help brands maximize their return on Olympic campaigns. You have the sponsorship or the strategy; we help with the tactical activation and here's how.
The Olympics is about emotion, coming together to support our athletes and share in the global spectacle that extends beyond borders and photo-finish lines.
During the 17 days in Brazil there will be 306 Medal Events; 306 opportunities for our sporting heroes to win the Gold. But from where we're sitting, every event is an opportunity to reward every consumer with the gold.Read more >
Everyone loves to feel pampered. Perfect for the summer, staying healthy, getting active; it’s time to look after your customers with ‘everyone wins’ experiences. The possibilities are endless but our Beauty, Health and Wellness network is better than any other.
TLC 'Health & Wellness'. Expert instructors, fitness pros and national associations to meet every health and wellness goal. Pairing perfectly with any health product or service, incentivize purchase with a free Nutrition Consultation, Gym Pass (7 days, 10 days or up to 30 days), Yoga or Pilates Class, Dance Fitness (Zumba), Personal Training Session or a free Boot camp Session.Read more >
Brands who switch to the TLC ‘everyone wins’ model don't go back. We tailor rewards based on the target demographic and every single customer is given the chance to enjoy the best of life; whether it’s a live concert, dining out, a sports lesson, festival tickets, amusement park admission, skiing, beauty, or health and wellness experiences; it gives them the push to get out and make the most of life.
Read more >
Reward possibilities are endless but we reveal the ones our biggest clients love; perfect for the summer, the 2016 Olympics and all delivered for the same cost as a cash back or coupon campaign.
By Andrew Broadbent
Brands that are incorporating strategies to offer experienced based rewards in their loyalty programs are going to win and retain more customers compared to companies just offering discounts.
We all have heard of retail loyalty programs and promotions, pretty much every industry offers some type of program in order to attract new and retain existing customers. The problem is, that many of these programs have become mundane and are not offering rewards that are exciting to their members.Read more >
To generate excitement and awareness around their #embracethepresent campaign, Kenneth Cole tasked TLC Marketing with building a unique promotion that would drive sales at retail. TLC matched the target demo’s interests with a campaign that rewarded every purchase over $150 in a single transaction with the choice of a free concert ticket, theater ticket, or ski pass.
The results showed that Kenneth Cole and consumers were both left rewarded. According to the brand, “Having the ability to offer our customers high-end rewards including ski lift tickets, theater tickets or concert tickets, was a great way to integrate and actually have consumers ‘embrace the present’ for the holiday.” Mission accomplished!Read more >
Corona’s Beach Break campaign encouraged consumers to reflect on the mental and physical attributes of their “beach” – the place that they could relax and enjoy a Corona, regardless of proximity to actual sand and sea. The campaign created a social experience whereby consumers could interact with the brand by posting photos and checking in at places they deemed their “beach.” By engaging with the Beach Break app, participants accrued points that were redeemable for tiered rewards that ranged in value from Corona branded gifts to spa treatments and golf passes.Read more >
Perry Ellis elevated their brand perception in the eyes of their customers and increased sales in a highly competitive sector by launching a TLC Marketing experiential rewards program. The promotion offered Perry Ellis customers who spent $75 at perryellis.com and at participating stores a free $50 dining credit.
By offering high –level dining rewards at this spend level, TLC effectively tailored the campaign to fit the interests of Perry Ellis’ target demographic. The reward allowed participants to enjoy a dining experience and to develop an emotional connection with the brand.Read more >
Facing a heavily crowded tablet market, Intel teamed up with TLC Marketing to generate demand for the new Acer Iconia A1-830 Tablet and to distinguish it from competitors. TLC brought to life an experiential reward campaign incentivizing purchase of the tablet with 3 free movie tickets.
This unique offer was only available at Amazon.com, and it successfully produced awareness for the tablet and helped increase sales. According to representatives from the brand, the team at TLC “did a tremendous job in launching the Acer Iconia tablet promotion for Acer and Intel.”Read more >
K-Y® tasked TLC Marketing with generating demand for their Yours + Mine product with an added-value offer different from their customary coupon strategy. TLC delivered a playful campaign designed to help consumers set the mood.
With every purchase of K-Y® Yours + Mine lubricant, couples received a free movie download and a gourmet dinner essentials kit delivered to their homes. Effectively combining all of the elements for a perfect date night in, the promotion kept customers emotionally engaged with the brand past the point of purchase.Read more >
Bandai Namco challenged TLC Marketing with creating a promotional campaign aimed at increasing sales and awareness following the launch of their latest video game, PAC-MAN & the Ghostly Adventures 2. TLC met the challenge with a successful campaign that rewarded every purchase with a free custom PAC-MAN vinyl wall decal.
The reward not only captured the interest of families and kids, but also emotionally impacted each consumer beyond the sale by creating engagement with PAC-MAN outside the virtual environment of the game.Read more >
New York, NY, October 16, 2014 – In an effort to reach consumers through a new promotional avenue, Reynolds Consumer Products LLC is rewarding select purchases of Hefty® Slider Bags with a free photo book.
The campaign was the brainchild of both Reynolds and promotional innovators TLC Marketing, who Reynolds tasked with creating an engaging promotional campaign to increase sales of their Hefty® Slider Bags. The promotion launched on September 1st to correspond with the Back to School period, the peak time for sales in the storage bag category of Reynolds’ Consumer Products Portfolio. The photo book reward targets mothers, 79% of whom pack their children’s lunch at least once a week.Read more >
TLC is helping Colgate to reach mothers and children by rewarding every Power Toothbrush purchase with a free digital movie rental from exclusive partner VUDU.com.
Simply enter the unique code from the on-pack sticker on the partner microsite to redeem a free digital movie rental. Choose from the latest titles and TV shows.
The success of this campaign plays on the fun and friendly positioning of the reward and the target demographic's love for enjoying movies during family time.Read more >
"95% OF ALL THOUGHT OCCURS IN THE UNCONSCIOUS”-Gerald Zaltman
Emotions play a role not only in our subconscious, but also shape our conscious thoughts about brands, products and services. Contrary to popular belief, our feelings actually shape our conscious thoughts and not the other way around. Because of this, marketers worldwide are investing a lot of resources into discovering exactly what goes on in the subconscious mind of their consumers.
OUR 6TH SENSERead more >
New York, NY, April 15, 2014 --(PR.com)-- Imagine if every chocolate bar came with a free sports session. That’s exactly what the team at TLC Marketing is proposing to brands in the US surrounding the World Cup and subsequently summertime.
TLC Marketing has scoured the entire nation creating partnerships with some of the best sport session providers – offering free experiences ranging from Basketball, Baseball, and Soccer Lessons to Gymnastics and Martial Arts classes to create a ‘free sports session’ reward.
Only 5 out of 10 children aged between 5 and 18 years participate in sport outside of school (source: Minnesota Amateur Sports Commission). TLC Marketing feels by offering fun sports sessions with every purchase, brands can help influence a change in lifestyles and send a positive message across the industry.
With the World Cup fast approaching consumers are more inspired to participate in sporting activities. A study from the University of Derby found that 67% of live spectators at major sporting events studied felt inspired to participate or participate more frequently as a result of attending. This, in turn, makes this summer as the perfect window to launch sport related campaigns.
Not only will brands prove their ethical conscience add value to their brand positioning but they will also become heavily involved with consumer buzz around the World Cup. A win-win for everyone.
New York, NY, December 17, 2013 TLC Marketing is extending a nationwide consumer incentive promotion with Olympus Imaging America Inc. until the end of December 2013, thanks to greater than expected success.
The Olympus brand’s challenge was to increase sales, product visibility and engagement with their audience while staying within the brand’s musically inspired messaging. TLC responded by creating a campaign which awarded every consumer with two free concert tickets or a photo shoot for budding musicians.
Product Manager Michelle Ritz stated, “Being able to offer two free concert tickets or a professional photo shoot with purchase of our LS Series Music Recorders created such a powerful buzz and truly drove impressive engagement and response.”
Mike Scalera, CEO of North America and Italy at TLC, added: “At TLC, we understand that consumers everywhere are expecting more and more from brands, way past what they’ve seen for years in the marketplace. They need something more geared towards the emotional and experiential aspects of their lives.”
Communicated online and at point of sale, the promotion is live until the end of the year.
PHOENIX, Arizona – May 1, 2014 – (HISPANICIZE WIRE) – FUD, the most recognized Mexican brand in the segment of Hispanic packaged meats, cheeses and creams, launched a unique experiential promotion in collaboration with TRCo Marketing on 03/15 coinciding with the grilling season and the most important soccer event of the year. At different spend levels, every consumer is eligible to redeem rewards such as free soccer lessons, soccer gear, photo shoot, photo albums and beauty treatments amongst other prizes. Everyone that purchases FUD products is eligible to win, and prizes are redeemable at $10, $15, and $20 spend levels accordingly. Anyone can enter the sweepstakes portion of the promotion which has awarded a winner with a Trip to Brazil this summer, and will have other prizes to be won including LCD TVs, portable grills, coolers, phone cards and more.Read more >
If you have any Italian friends, you’re probably familiar with the "my sauce is better than your sauce" competition. It dates back for decades. It’s a cut-throat tradition that never seems to die out no matter how many champions named and how many tomatoes slaughtered in the battle to take the top spot on the podium. But the fact is, at the end of the day, sauce is sauce and they are all bringing the same thing to the table, literally. If they really want me to name their recipe as Italian sauce of the year, to pick them over the other, they need to show me something different than what I’ve had everywhere else.Read more >
You can look but you can’t touch,” means many - sometimes inappropriate - things for a lot of different people, but personally it takes me back to my childhood. For as long as I remember, the moment I’d enter a store with mom, she or the employees would harp on that phrase the entire visit. Who would have imagined this mantra would essentially blossom into the “kryptonite” of the retail sector?
A few years and website discount retailers later we get: showrooming.Read more >
"Things are not what they seem.” We’ve all heard it growing up while learning life’s lessons. And though it appears to be a deceitful and alarming concept, it’s actually become the most effective tool in the marketplace’s arsenal in recent years and marketers have categorized it with two simple words: perceived value.
Every year, we as consumers become more accustomed to how much a bottle of shampoo is worth, or what we might pay for a 12 pack of beer. Commodities like these products are easy to put a price tag on, but what about the everyday experiences and activities that we love and share in our free time? Can you put a price tag on that?Read more >