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Mother's Day Strategy - 84 Million U.S. Moms to Reward

Posted by andrew.mockridge | 03 December

After the Winter Holidays and the Back-to-School period, Mother’s Day is the third largest occasion for consumer spending in the US. In recent years on Mother’s Day, consumers have spent around $20 billion on the special women in their lives, and this year promises to be no exception. With such a large hype around this major period, companies can do plenty to promote their brands and to capture consumers’ hearts.

While flowers, cards, and jewelry will be among the usual gift suspects, there is a major category of spending that should not be overlooked; according to the National Retail Federation’s 2014 Mother’s Day Spending Survey, $3.8 billion will be spent on brunch or dinner and nearly $1.5 billion will be spent sending mom to the spa. Such personal experiences can provide mom with a lasting memory or a well deserved day of rest and relaxation. So, there’s no doubt that a free beauty treatment or dining experience would make a great incentive to influence spend within a Mother’s day promotion. TLC’s networks of Beauty Salons and Restaurants provide these popular experiences for a back end cost at a fraction of the market price.  While coupons, discounts, and cash back offers continue to fall short and hurt brands, rewarding consumers with high perceived-value experiences like beauty treatments or brunch are proven to build brand equity and to drive sales, consumer engagement, and loyalty.

Brands can leverage other top experiences from TLC’s reward inventory to make Moms smile:

  • Romantic Getaways
  • Tropical Vacations
  • Flower Deliveries
  • Couple’s Massages
  • Ready-To-Cook Gourmet Food Deliveries

It’s time to take advantage of the occasion and remember all of the special people who brought you into this world. Catch up with TLC for help planning your Mother’s Day promotions by emailing andrew.mockridge@tlcmarketing.com.