TLC Brings Pac-Man Back with Free Custom Wall Decals
Posted by andrew.mockridge | 16 October
Bandai Namco challenged TLC Marketing with creating a promotional campaign aimed at increasing sales and awareness following the launch of their latest video game, PAC-MAN & the Ghostly Adventures 2. TLC met the challenge with a successful campaign that rewarded every purchase with a free custom PAC-MAN vinyl wall decal.
The reward not only captured the interest of families and kids, but also emotionally impacted each consumer beyond the sale by creating engagement with PAC-MAN outside the virtual environment of the game.
Before going live, the campaign already accomplished some significant objectives. According to the brand, "Our goal was to create a quality promo to support the brand and expansion distribution of the game during the Holiday. We already achieved that.”
The promotion was communicated in the US, Canada, and Latin America through on-pack decals, in-store POS collateral and TV adverts.