Welcome to TLC South Africa

  • TLC Marketing's campaign for Tropitone

    Consumers who purchase any Tropitone products can stand a chance to win 1 of 30 breaks.

  • TLC Marketing's campaign for Tracker

    Consumers who renew their contract with Tracker receive a bundle of rewards ranging from Pamper to a 2 for 1 movie card.

  • Absa MegaU campaign

    MegaU account holders receive a FREE movie ticket or 75MB data bundle every month!

 Our rewards

Diva for the day!

TLC Marketing's campaign for Halewood

Skinny Diva Spirit Coolers are giving their Divalicious consumers a chance to win a spa voucher and be treated like a Diva for the day in their latest campaign. All the consumer needs to do is purchase any 6 pack of Halewood Skinny Diva Coolers and send their till slip via Whatsapp to stand a chance to win 1 of 250 spa vouchers. This national campaign runs from the 1st of September to the 31st of October 2016.

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Intel says Thank You to consumers!

TLC Marketing's campaign for Intel

Intel is saying Thank You to consumers who buy any Intel powered laptop from selected retailers. The Thank You gifts range from movie vouchers to sports tickets and even family holidays.The consumer is required to purchase any laptop with an Intel Core I7,I3/5 or Celeron processor in order to qualify for the the relevant gift.The campaign runs from the 1st of August to the 30th of September.

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Our blockbuster partnership with Wuaki.tv

Our blockbuster partnership with Wuaki.tv

TLC Marketing have announced their partnership with video on demand service (VOD) Wuaki.tv enabling their clients to launch blockbuster campaigns. The new partnership will combine the impact of the revolutionary Wuaki.tv service and TLC Marketing’s expertise in building sales promotion, acquisition and retention campaigns.

Customers will have access to over 1,200 films. “Our clients need to build a more comprehensive relationship with their customers by offering something  which earns emotional engagement. Wuaki.tv does just that. Opening up a world of film promotions. Whether it's a 2 for 1 card or credit for a film rental  we’re seeing more and more customer demand for streaming services so we’re delighted to work with the best in the business” says Andrew Spratley Group Partnership Director at TLC Marketing. 

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TLC Marketing's cinema rewards

Wow your customers with the latest blockbusters, the funniest comedies and action packed dramas!

We’ve helped brands like Garnier  and L'Oreal Paris acheive a sales uplift of 30.9% and 20% respectively by connecting their customers with our cinema campaigns.

South Africa has the hottest releases coming up – from the much anticipated The Hunger Games: Mocking Jay part 2, Star Wars Episode 7 and The Peanuts Movie to name a few. With such a broad reach cinema campaigns can be completely targeted your customers.

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TLC Marketing’s healthy partnership with wearables


TLC Marketing Worldwide has started working with world class wearable brands as part of their global partnership portfolio.

TLC Marketing’s Chairman, Nick True commented: “There’s an enormous opportunity in connected health and fitness, so we are thrilled to add wearables to our global partnership portfolio.  More and more customers are taking a proactive approach and responsibility for their own health and fitness, and wearble tech, smartphones and apps are rapidly becoming key user platforms.  We’ve got a couple of our clients eager to use the products in their marketing campaigns already – so watch this space.”

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 Reward campaign specialists TLC Marketing today announced that they have signed an agreement with Universal Music Group, the world's leading music company. The new agreement enables TLC to provide their clients with music from UMG’s unrivalled catalogue.

TLC Marketing’s Managing Director for Africa, Derek Miller commented: ‘Music is one of the world's main forms of entertainment which reaches almost everyone. We are delighted to be working with the world leader in music which will bring access to up and coming local African artists as well as international artists all via our exciting joint promotions. I can hear this space rocking already’!

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The Greatest Sunday Times On Earth

TLC Marketing's campaign for Times Media Group

To drive circulation and celebrate summer, Sunday Times have started ‘The Greatest Sunday Times on Earth’ campaign which runs from the 26th of October to 16 November 2014. Each Sunday eligible readers will be rewarded with various vouchers ranging from shopping to holidays.
Upon purchase of the Sunday Times readers will be requested to SMS the relevant keyword for that Sunday to the allocated number in order to, receive a redemption code for the shopping voucher or SMS prompts with direction to the mobi site set up to redeem the dinning and holiday vouchers www.sundayrewards.co.za

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Sunday Times and TLC Marketing celebrate Women’s Day

Sunday Times campaign to celebrate Women's Day powered by TLC Marketing

To drive circulation and celebrate Women’s Day in South Africa, Sunday Times rewarded eligible readers with a R150 Health Spa voucher for a pamper treatment of their choice. 

Upon the purchase of the Sunday Times on the 10 of August, the reader received a R150 Health Spa Voucher. Readers were requested to SMS ‘SPA’ to the allocated number  in order to receive their redemption code.

Pamper rewards include a selection of facial, back massage, manicure and pedicure.

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TLC Marketing launches new division

TLC launches new sports division

With the advent of exciting summer sports upon us in South Africa from the Currie Cup to the PSL, we at TLC Marketing felt there was no better time to announce the creation of a new division specialising in Sport Marketing.

The growing Sports industry and its connection with the world of promotional campaigns, sponsorships and events is a reality. Marketing Week recently reported that Pepsi and Britvic credited marketing around major sporting events such as the World Cup and the Tour de France for boosting drinks sales in Great Britain in the last quarter.

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Discounts alone do not make a successful promotional strategy

Advice from TLC Marketing on successful promotional strategies

South African companies spent R19bn on promotional marketing in 2013 - but only 26% of that was on value-added promotions, with the rest on price promotions. Derek Miller, Managing Director of TLC Marketing Africa, advises on how promotional marketers can correct the imbalance.

Everyone knows the four 'P's of marketing: Price, Product, Promotions and Place. Last year SA marketers spent a massive R19bn on promotional marketing: only 26% of that was spent on value-added promotions, according to a recent market sizing study by TLC South Africa. Naturally ATL marketing took the majority share of this, in order to maintain brand awareness and value for money.The rest was channelled into discounts, which suggests that even with the recession moving behind us, it looks like many brands' first thought is to discount.

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Care Connect Grow and excite your current consumers

Expert global advice on rewards from TLC Marketing

 “Care, Connect, Grow, excite your current consumers! You can only break frontiers by being different, challenging yourself, ideas, and selecting rewards that fit your consumer’s needs” this was the recommendation given by Paul Appalsamy, PDI Director of TLC Marketing Worldwide, to attendees at the annual Loyalty and Rewards conference held  in Johannesburg last week.

The conference covered key topics surrounding the advancements of loyalty programmes in and around South Africa such as:  the importance of digital platforms for customer on-boarding, gaining a competitive advantage in the industry and especially in South Africa, building CRM through innovation and technology and tools that are viable to utilize in order to maintain a good content management system.

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