Welcome to TLC South Africa

From Brief to Concept and In between...

From Brief to Concept and In between...

Posted by supriya.singh | 12 September

Being passionate about designing and creativity since high school it is no surprise that the career of Ulrieke Rutter has blossomed from being the Junior Graphic Designer to the Senior Creative Designer of TLC Marketing Worldwide. We spent a minute with her to understand how she works and why she loves working at TLC.


As Senior Creative Designer, what process do you go through when working on a brief?

The process starts with a meeting discussion with the creative team once we receive a brief from the client. We then research the brand that our company is set to work with. The research comprises of determining the target market of the brand as well as looking at their competitors and their campaigns.  We then go on to brainstorm ideas for the brand which is always much of fun. This is the period where the team share laughs and jokes it’s just incredibly memorable for me. With that aside, we go forward with selecting the best rewards for the campaign idea and then we split different tasks within the team. The next part is the best, the designing stage which I absolutely take pleasure in doing. This is where I can unleash my creative side and go mad designing!

What do you like most about TLC Marketing Worldwide –Africa?

I love the people and the culture, it’s just such an easy-going vibe at the office and we have a great team. As for the working part, I love the design part because we have such freedom to create things to our preference, creativity and innovation is encouraged at TLC which is always important in this role.