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TLC Marketing's Campaign for Kaspersky

Kaspersky Lab UK kick off ‘Best Line of Defence’ campaign during the summer of football

Posted by supriya.singh | 27 July

nternet security giant Kaspersky Lab UK launched a promotional reward campaign directly aimed at driving sales of Kaspersky Total Security 2016, Kaspersky Internet Security 2016 and Kaspersky Internet Security – Multi Device 2016. 

Kaspersky Lab UK, the global leader in cybersecurity has announced it will reward everyone who purchases their promotional products with one of many football inspired gifts. The idea is to increase customer acquisition and heighten consumer awareness about the defence Kaspersky products offer at a time when UK and Ireland are backing the home nations in France.

The promotional campaign, created by TLC Marketing UK sees Kaspersky Lab UK partner with a nationwide network of personal trainers to offer a free 1 hour session, free branded adidas footballs, 2 for 1 stadium tour entries and the opportunity to claim a free table football.

Vicky Tuck, UK Marketing Director at Kaspersky Lab, said: “After seeing what our colleagues at Kaspersky Lab France were producing with TLC Marketing France, we wanted to explore how we could emulate this for the UK market. The “everyone-wins” proposition really excited us and as the market is populated with heavily discounted subscription deals and we wanted to offer something different that got people talking and played on the emotion of the summer football season.”

The campaign will be advertised on the Kaspersky Lab UK website and customer’s will be directed to the campaign micro-site via their post purchase email which will also contain their unique reward code. Once on the site, customers are instructed to enter their unique code to reveal what they have won.

The campaign will run between 13th June 2016 and 10th July 2016 with customers able to register and claim their reward by 31st August 2016.