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TLC Marketings view on the growth of Organic Foods

Organic Foods are Here to Stay and the Market is More Competitive than Ever for Brands

Posted by supriya.singh | 23 April

Organic foods are continually growing in popularity and are no longer a trend or an alternative to mainstream food products. Organic foods are part of the mainstream, they are here to stay.
Not only are organic foods here to stay, they are taking over the aisles and don’t come cheap. While fresh produce is the biggest organic item, consumers are looking out for organic milk, snacks, baby products, cooking oils, juices and even dog foods. There is too, a constant increase in the popularity of health, herbal and fitness supplements.
*Organic baby food is a growing segment in the organic market as more and mothers choose to bring their children up as naturally as possible. This consumer is desirable as they are willing to spend big in the name of organic at the same time as sales of other FMCG products sit reasonably still. With this competitive nature, brands must start looking towards promotions that invite trial, reward purchase and excite the customer. They must resonate with the Moms who only want the best for their families, and the boomers who are looking to live a healthier, more active life.

*www.supermarket.co.za: Organics - Are you capitalizing on this trend yet?
 **Organic Trade Association
*** The Wall Street Journal- Does organic food taste as virtuous if it goes mass market