Winter Winners Campaign
Posted by supriya.singh | 26 August
To warm up the Winter blues the Sunday Times partnered with TLC to execute the Winter Winners Campaign. Consumers who purchased the Sunday Times each Sunday from August 2nd-23rd were entitled to the special offers featured per week. What better way to warm up ,then with a movie and popcorn or a yummy pasta at your favourite restaurant.We used our powerful partnerships to reward everyone purchasing with the opportunity to have a night out to see the latest blockbuster or visit a restaurant of their choice courtesy of the Sunday Times. The campaign was communicated in the newspaper, on social media and via the radio.