CAMPAIGN

5RAM

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Storytelling

5Ram is a Guangzhou local brand, well-known and very popular with people in Guangdong province. First created in the late 1950s, with a history of over 60 years, 5Ram are still dedicated to creating ice cream that has the flavour and style that the Guangdong people love most. This is why it remains the most popular ice cream in the province.

“5Ram is an old brand that can attract many new customers with this kind of marketing campaign.”

Story Doing

With summer approaching, 5Ram wanted to promote a series of classic ice creams and make them even more appealing to the young generation. So accepting the challenge, we created a collection of fun lifestyle rewards that would make that summer and 5Ram Ice cream even more fun and memorable. Rewards included movie tickets, video streaming, online fitness class, food delivery and travel.

Story Sharing

Customers were so delighted with the flavour of the ice cream and the rewards, that they shared their feelings with friends on WeChat. Keeping the promotion and 5Ram ice cream on everyone’s lips through the summer.

Story Success

It’s great to see such positive sales results from the campaign, but just as gratifying are the results of the customer service survey, where most of the respondents said they liked the promotion and look forward to participating in future 5Ram campaigns. Which shows how much love there is for the 5Ram brand.

“With a redemption rate of over 70%, and sale uplift of around 20%, we are delighted with the results.”

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