On Friday 29th November (timing well with payday) shoppers will wake up at the crack of dawn, to ensure they are the bird that gets the worm. Setting alarms to get online or queue for stores to open, ready for the biggest retail event of the year.
Originating in the US as a way to kick off Christmas spending in the lull after Thanksgiving, Black Friday first made the journey across the pond eight years ago. The event is no longer restricted just to the Friday, as the name would suggest, but spans the whole weekend climaxing on Cyber Monday. Across four days, usually polite shoppers will be transformed into crazed bargain hunters, with scenes more commonly seen in a bar brawl.