BE THE BRAND THAT CREATES THAT WARM FUZZY FEELING...

Ever thought how strange it is that you can remember a fun fair ride when you were ten like it was yesterday, but you struggle to remember what you ate for dinner last night?

A lasting memory is the product of an experience and unless you’ve been living under a rock you’ll be well aware of the shift in consumer mind-set, as more of us seek out opportunities for self-improvement, adventure and for more profound encounters with the people and places we love the most.

...AND INCREASE YOUR BRAND RECALL

More now than ever, brands need to give consumers a reason to engage and move beyond the rational to the emotive.

People forget 90% of what is shared with them within 48 hours*. In order to retain the 10%, brands must mix traditional advertising with below the line, multi platform marketing techniques. Recent research using biometrics and steady-rate topography has confirmed that advertising across platforms builds brands in the brain more effectively than advertising in one single platform. The creative strategy of a cross-platform campaign needs to be unified across different platforms, to maximise impact and build a “kicker effect.”*

*WARC Best Practice, December 2018

ADVERTISING CREATES RECOGNITION. REWARD CAMPAIGNS GENERATE HARD RESULTS.

Recognition is not to be confused with effectiveness. Analysis from our Performance Intelligence Index (Pii) shows that until a brand turns their story-telling into a “story-doing” customer experience, it can take on average, three times longer to get the same cut through in relation to customer acquisition or retention.