Mindful Materialism BE THE BRAND THAT CREATES THAT WARM FUZZY FEELING...Ever thought how strange it is that you can remember a fun fair ride when you were ten like it was yesterday, but you struggle to remember what you ate for dinner last night? A lasting memory is the product of an experience and unless you’ve been living under a rock you’ll be well aware of the shift in consumer mind-set, as more of us seek out opportunities for self-improvement, adventure and for more profound encounters with the people and places we love the most. ...AND INCREASE YOUR BRAND RECALLMore now than ever, brands need to give consumers a reason to engage and move beyond the rational to the emotive. People forget 90% of what is shared with them within 48 hours*. In order to retain the 10%, brands must mix traditional advertising with below the line, multi platform marketing techniques. Recent research using biometrics and steady-rate topography has confirmed that advertising across platforms builds brands in the brain more effectively than advertising in one single platform. The creative strategy of a cross-platform campaign needs to be unified across different platforms, to maximise impact and build a “kicker effect.”* *WARC Best Practice, December 2018 ADVERTISING CREATES RECOGNITION. REWARD CAMPAIGNS GENERATE HARD RESULTS.Recognition is not to be confused with effectiveness. Analysis from our Performance Intelligence Index (Pii) shows that until a brand turns their story-telling into a “story-doing” customer experience, it can take on average, three times longer to get the same cut through in relation to customer acquisition or retention. Comments are closed.