Youi is an Australian insurance company with a difference. Youi puts ‘you’ at the center of everything they do. They build everything around their customers and the things that make them individuals – supporting a wide range of insurance needs. So, when customers think of Youi, they get that warm feeling and reassurance that comes with knowing they’re very well insured. To put their philosophy into practice and show true understanding of their customers’ needs and desires – and to add value to the brand, Youi gave TLC the task to create a unique loyalty platform.
“An insurance company with a difference demands a special kind of loyalty program.”
To help Youi build a world-class loyalty program and motivate new customers to make the switch. We created ‘Youi Rewards.’ Youi Rewards is a loyalty platform with a difference. As a Youi customer you’ll be rewarded with half of your policy’s premium being paid back to you, in the form of Youi Dollars. You can use your Youi Dollars to save real money on things like food, entertainment, shopping, fuel, flights and a wide variety of other products and services. All the things that are important to you. Incredibly with just a $3 – $5 budget per customer, we were able to provide an average of $500 worth of credit towards rewards.
Youi have collected a large number of video testimonials, featuring customers delighted about money they’ve saved. These are regularly used in TV and online advertising.
“Youi clients have saved over $2 million with Youi Rewards.”
Youi Rewards has only been active since 2016 and is already recognized as one of the most popular always on insurance loyalty programs in Australia. Youi’s own research showed that the campaign has successfully achieved differentiation and massive stand out from the competition.
“The delivery of a mobile rewards program that provides benefits to customers based on their insurance premiums is an industry first and something we are extremely proud of.” Danie Matthee – Youi CEO
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