In their words: “Alcatel delivers high-performance mobile devices that allow consumers to explore and amplify the joy of the everyday.” The Alcatel brand resonates with millennial and Gen Z consumers with its simple, personal, authentic and fun approach. Our brief was simple, create a promotion that offers an authentic experience that will resonate with these younger consumers.

Story Doing For All

In keeping with the brand image and the target market’s appetite for authentic experiences, the live music promotion was born. And this wasn’t just for France – TLC offered Alcatel a cross-border campaign, covering France, UK, Portugal and Germany. The promotion offer was one free concert ticket for purchasing an Alcatel Smartphone, (in the UK we offered two concert tickets, to the value of £70.)

Story Sharing

In addition to selling mobile devices, the campaign’s aim was to raise brand awareness and engagement throughout the shoppers’ journey. So we encouraged customers to share their live concert or festival experience, with friends.

Story Success

With the dedicated website for France collected close to 8,000 visits.


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