Dreamkeep Rewards


American Family is not like any other insurance company. They believe in the power of dreams. In fact dreams are at the heart of everything they do. And American Family share their dream philosophy at every opportunity. From their TV commercials to their community initiatives like ‘Dream Fearlessly’ a charity event where communities get together to inspire dreams and improve peoples’ lives. American Family don’t just insure people and property, they protect peoples’ hopes and dreams. So when TLC were asked to create and launch a standout loyalty program for AMFAM, it was the dream brief.

“At American Family, we’re dedicated to inspiring, protecting and restoring your dreams.”

Story Doing For All

Our solution was a revolutionary new loyalty program called DreamKeep Rewards. A program that not only provides consumers with the tools they need to make life safer and more secure, but also supports them in achieving their long-term dreams, by rewarding positive actions. Members are encouraged to complete recommended activities to improve the quality of their everyday lives. (This could be something as simple as checking your fire alarms.) For each one completed, they receive points that they can put towards a number of exciting experience-based rewards, including family activities like zoo visits, tickets for sports and music events, dining experiences and so much more.

Story Sharing

With its own dedicated website and continual communication with members, engagement with the DreamKeep Rewards program is high. With so much positive feedback and sharing on social media.

“It’s amazing that an insurance company wants to reward you for doing tasks that improve your day to day life.”

Story Success

The true gage for how successful a loyalty program is, comes from the members who the program was created for. Happily, 92% of members surveyed say the program either meets or exceeds their expectations. And 84% said they would recommend the program to a friend or family member.

“These are the kind of results you dream about.”


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