50 Anniversary


To celebrate their 50 years, Kinder wanted to create a real stir and be more generous than ever, with a strong campaign that encourages their consumers to believe in their dreams. Kinder’s “Make a Wish” campaign, was created to make every child’s wish come true and in the process raise the profile of the Kinder brand.

“To celebrate their 50th birthday, Kinder decided to launch their “Make a Wish” campaign.”

Story Doing For All

For each Kinder product purchased we wanted to make one wish come true. So following a consumer study conducted on Kinder Club, we created a gallery of 60 pre-selected wishes for consumers to pick from. Each wish was made possible thanks to a vast and varied network of partners covering all of France that TLC built and operated. The gallery had something for everyone, from learning how to fly a plane to being a princess in a castle for a day. Or you could choose to be a circus performer, a fireman, beekeeper, archaeologist, or even become a master of the lightsaber. The list is long and exciting.

“A network of 300 partners made this campaign work like a dream”

Story Sharing

The ‘Make a wish’ campaign really caught the imagination and was very popular, with so many people wanting to join in the celebrations and share the event with friends.

Story Success

The dedicated ‘Make a wish’ website registered more about 400,000 visitors in few months. The campaign was also recognized by the marketing industry and featured in a TOP/COM Interview


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