Have-a-go for free with Soreen

The squidgy snack that remains a family favourite in British households has launched its latest campaign ‘free have-a-go sports sessions’ to inspire us all to be more active and try something new. The promotion has been able to adapt quickly to ensure customers can claim a free session even during lockdown.

For several years the brand has been recognised as healthy fuel for exercise, through its links with cycling; sponsoring UK events, prize draws to win your own bike which is all part of their Cycle Project. Now the brand is going one step further and encouraging us to get involved with a wider variety of sports.

The on-pack promotion is now live in stores, and with each qualifying pack a free sports, fitness or activity session can be claimed from TLC’s National Sports Network of independent venues across the country. With the current climate of staying fit different to the normal, customers can also choose from digital at home fitness options. Yoga from your front room with Yoga Warrior, online dance classes with Funky Moves, a bit of me time with The Mindfulness App or fitness classes in the garden with Auro. You can also kit yourself out with 15% off dhb sportswear, available to buy at Wiggle’s online store for cycling, running and swimming. However, if customers would prefer to wait to visit a particular sports venue the promotional period, purchase period and the voucher redemption period have all been extended to allow this.

The aim of the campaign is to get Soreen shoppers to consider purchasing as a healthy energy snack option and further cement the brand as a facilitator of health and wellness.

Liz Jacobs, Brand Controller at Soreen says “At Soreen we want to encourage children and adults of all ages to get active and this is an opportunity for them to try something new for free. Families can plan ahead to redeem their out of home sessions once the lockdown has ended and venues re-open but in the meantime we also have some great “at home” sessions to keep everyone healthy and active while staying at home and staying safe”

Take a look at the website and keep your eyes peeled for packs in-store! The campaign will be live until 31st October 2020.

Notes to Editor

Soreen, the iconic British baker, maker of the Original Malt Loaf, has now been fueling everyday adventures for over 80 years. It is continuously growing its snack range making sure each product is full of nutrients to release tasty energy when needed most. The company has invested heavily in product innovation over the years to meet the growing demands of consumers.

Soreen has launched several more convenient, individually-wrapped products in recent years. In particular, Soreen Malt Loaf Bar – a healthy alternative to energy bars / drinks for adults; and Soreen Lunchbox Loaves. Soreen are supporting Change4Life’s Good Choice campaign again in 2020. A campaign in England run by Public Health England (PHE). Recently shortlisted for the Grocer Brand of the Year awards https://www.thegrocergoldawards.co.uk/the-grocer-gold-awards-2020-finalists/

For more information about the brand, please visit: www.soreen.com

About TLC Marketing

TLC Marketing UK is the Institute of Promotional Marketing’s Agency of the Year 2017. They are global leaders in loyalty, incentive and reward campaigns.

Operating since 1954, the original rewards company was founded on the luncheon voucher. Operating in 14 markets across the globe, they allow brands to outpace their competition through owned network experiences and big brand partner offers. TLC have launched award winning campaigns for Bupa, Continental Tyres and Braun. They also won the Queen’s Award for Enterprise in International Trade 2016.

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