Canon wanted to increase awareness and boost sales of their CS100 (Connect Station), the photo and movie storage and sharing device. And because the CS100 works very well with their Selphy mini Wi-Fi printer, they decided to create a bundled package for the campaign. Our brief was to add another dimension with a lifestyle reward that would really make this package take off.
Story Doing For All
Because most photographs and videos are shot while on holiday and when travelling, TLC created the Difficult to Believe, Easy to Experience campaign offering a free flight with Canon’s bundled promotion pack. The customer simply had to purchase the promotion pack to receive a free economy class return flight.
To promote and generate excitement around the campaign, Canon created in-store displays and tent cards and placed flight based point of sale on the packs. This worked well and really grabbed the attention from shoppers.
The reward of a ‘Free Flight’ was well received by the target audience – and as this campaign was running throughout the festive period, it proved to be a very welcome present, with many customers opting to visit loved ones in their home countries.
We experienced 22% customer engagement during the campaign?
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