Established in 1901, Jergens is one of the world’s most popular skin care brands. Jergens offer a moisturising collection that promotes beautiful, healthy-looking skin. Jergens wanted to increase sales using a specially created two product promotional pack. They came to TLC to add value and a memorable reward to maximize the impact of their promotion.
Story Doing For All
Our solution was to create ‘A TREAT FOR YOU’, a campaign where every consumer that purchased a specially marked Jergens product received a complimentary professional manicure. Because of the discerning nature of our target market, TLC chose the most reputable and famous beauty salons in the UAE.
“Beautiful skin deserves a beautiful reward.”
The campaign was supported in-store by a beautiful gondola end that was a real eye catcher. This was complimented with a mechanic on an equally beautiful dedicated website.
“Soft skin. Beautiful nails. Healthy looking results.”
The results were stunning, with the brand seeing an 11% sales uplift during the campaign period. What’s also very gratifying is that we now have a file full of testimonials from consumers complimenting TLC for our service.
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