New York Bakery Co. launches its biggest ever Tin on-pack promotion

New York Bakery Co. has launched its biggest ever UK&I on-pack promotion offering consumers the chance to win one of 40,000 limited edition Bagel Tins inspired by the brand’s New York roots.  The summer on-pack promotion, which launches on 17th June and lasts for 12 weeks, will feature across the brand’s range of authentic boiled and baked New York style bagels.

A modern take on the classic home bread bin, the new Bagel Tin features the bold brand colours of red, white and blue and fun light-hearted messages from 82 year-old Edna, the woman who runs New York in the brand’s TVC. In line with the quirky, sassy and straight talking personality of the brand, these messages include “The optimist sees the bagel, the pessimist sees the hole” and “When life gives you lemons, squeeze them on salmon.”

All features combine to offer consumers a unique, fun and standout addition to their kitchen counters and the perfect way to store their favourite New York Bakery Co. bagels. To be in with a chance of winning, consumers simply visit the designated microsite and enter the unique code on their five-pack of New York Bakery Co. bagels by the closing date of 17th September 2019.

Rhiannon Heap, Brand Manager for the New York Bakery Co. brand, said: “Our latest and greatest on-pack promotion is a quirky and modern new way to dial up our unique New York roots whilst giving our consumers the chance to win something we hope they will love as much as we do.

“As the UK’s number one bagel brand with 67.6% market share, we’re making sure consumers have the perfect way to store our authentic range of great-tasting boiled and baked bagels . Whether breakfast or lunch, we want to make sure consumers get the big New York taste they deserve.”

The promotion is available in the UK and ROI through the designated microsite: www.NYBbageltin.com.

-ENDS-

Notes to editors

New York Bakery Co. offers a range of authentic New York-style Bagels – plus Bagel Thins for a real taste of New York. There are a whole host of bagels in the range, including The Original, Cinnamon & Raisin, Sesame, Red Onion & Chive, Wholemeal, Original Bagel Thins, Soft Seeded Bagel Thins and Tomato & Herb Bagel Thins.

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