CAMPAIGN

50 years of Big Mac

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Quale sarà la nuova normalità che attende clienti e Marketer? Lo abbiamo chiesto ai consumatori italiani attraverso il nostro Promotion Intelligence Index e i risultati ci hanno fornito utili insight sui nuovi bisogni e aspettative dei consumatori dopo il lockdown. Lo scenario dei prossimi mesi sarà caratterizzato dall’aumento della domanda di attività da svolgere a casa e da un ritorno graduale a esperienze fuori casa. Un’attitudine IN/OUT molto fluida e personale, che premierà i brand in grado di aiutare i consumatori a trovare il loro equilibrio tra questi due poli. TLC Marketing ha tradotto questi insight in una nuova soluzione di reward marketing in grado di rispondere a quella che è una vera e propria rivoluzione nei comportamenti dei consumatori e consentire ai brand di dialogare con loro ovunque essi siano.

Storytelling

McDonald’s wanted to celebrate the 50th Birthday of their world famous and much loved Big Mac by rewarding every customer who orders a Big Mac Meal.

“Up to 12 hours lasting fresh breath to stay closer for longer.”

Story Doing For All

“A big occasion deserves a big promotion.”

”This is a big occasion for McDonalds, and with the Big Mac being so iconic, we wanted to create a big promotion. So to celebrate this milestone we put together a BIG basket of rewards with a family focus, ranging from travel vouchers to pamper sessions and family days out. Customers were handed the 50th Birthday reward voucher with their meal.

Story Sharing

“They’re lovin it.”

The campaign was supported by radio commercials, in-store posters and on social media – where customers who shared in the celebrations, shared their delight with friends.

Story Success

The campaign was initially scheduled to run for two months, however it was extended by another month due to all the excitement a popularity. Along with lifting sales, our rewards allowed McDonald’s to create memorable moments for their consumers, which in turn brought repeat business.

“So good, they came back for more.”

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