Clearasil wanted to increase sales and brand relevance with teenagers while drive awareness and consideration among parents who hold the spending power.
Storydoing For All
With a deep understanding of the target demographics’ interests and motivations, TLC & Clearasil created the “Feels to the Max” promotion offering 3 Months of Free Tidal Music Streaming with every purchase.
As a Nationwide promotion, the campaign was supported by shelf-talkers and Instagram posts aimed at engaging the target audience. The appeal of the music streaming offer with teens and young millennials created even greater momentum on social channels with the majority of chatter on Instagram.
With 43% of consumers saying they switched brands Clearasil saw an increase of +6bps of $ share while their direct competitor saw a -18bps during the promotion period.
78% of total basket spend was on a Clearasil product, indicating many first-time buyers were incentivized.
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