Incentivize online sales of Logitech Ultimate Ears’ new waterproof, go-anywhere, portable Bluetooth speakers with 360 sound – the BOOM 3 and MEGABOOM 3 – and do so in a more emotional (rather than transactional) way.
Enter ‘Get More Boom’, a bespoke campaign we conceptualized which incentivized consumers to purchase by rewarding them with a $50 credit to the local live event of their choice.
40% of consumers said they heard about the promotion from social media. This campaign was also communicated on UltimateEars.com and through dynamic banner ads.
Logitech saw a +40% increase in add to cart rate and a +43% increase in conversion rate on sales during the promotional period.
Copyright © 2020 TLC Marketing. All Rights Reserved.