Reckitt Benckiser wanted to empathize with Walmart consumers by arming them with a free healthcare treatment option during the cold and flu season. It was important to win over support from Walmart with an innovative campaign that gave back consumers even more value for their spend. By connecting with consumers on a more emotional level and gaining Walmart’s support, Reckitt Benckiser hoped to build brand equity and see a positive sales lift.
TLC created a first-of-its-kind promotion by partnering with Doctors on Demand to offer a free digital health consultation, valued at $75, with any Delsym, Airborne, Mucinex, or Digestive Advantage purchase at Walmart. This would be a huge win for Reckitt Benckiser for offering consumers free healthcare, but also for Walmart who believe in helping people around the world save money and live better.
Due to the innovation and rich value offered to consumers, this program was shared by thousands of consumers on social media along with dozens of blogs and industry publications.
A 10% increase in sales and huge accolades from Walmart rewarding their consumers with such a valuable offer. “Working with TLC on this Telehealth initiative was a big first step in delivering on RB and Walmart’s shared purpose of unlocking every American’s right to healthier lives…This was a truly innovative promotion, and brought RB positive PR whilst also setting it apart from the competition with its largest partner”
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