PII INTELLIGENCE

What is the Promotions Intelligence Index?

The Promotions Intelligence Index (Pii) is an exclusive collection of data taken from over 4,600 global sales promotions.

Owned by TLC Marketing, it is constantly evolving and providing new insights that help us consult clients on what their customers really want. With over five million consumer responses, we know what motivates consumer behaviour. Whether it’s students, the over 65’s, mums or Gen Z, every piece of data represents a choice…

Our Data

97% of participating consumers in the campaign wanted to participate again in this type of promotion.
77% of participating consumers in the campaign love the brand more thanks to the promotion.
55% of participating consumers in the campaign purchased the product for the first time during the promotional period.
25% of customers would be likely to spend more money with a company that offers them relevant rewards.
63% of participating consumers in the campaign purchased the product because of the promotion.
81% of consumers are on the lookout for promotional offers, but 71% of them are wanting something other than discount offers from brands

What can pii do for you?

Pii allows us to propose promotional concepts and creative, backed up by real consumer data.

It helps manage the risk of campaigns by analysing the many variables effecting reward redemptions, helping get you decide on the most cost effective solution.

Pii allows us to propose promotional concepts and creative, backed up by real consumer data.

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